Mark Inskip
Opinion
02 February 2021
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It’s as tough a time as it ’ s ever been for businesses, and marketing budgets are under extreme pressure, but going dark is a false economy, says Kantar’s Mark Inskip.
Opinion
29 September 2020
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Video streaming services must do more to convert potential audiences into loyal customers, writes Kantar’s Mark Inskip.
Opinion
10 May 2017
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Mark Inskip, Global CEO, Kantar Futures, takes issue with those who reject the Chief Growth Officer title. He argues that placing growth above the discipline of marketing, in fact, shows how important the discipline really is.
